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GB Basketball announce new partnership with Nike and KitKing

22 May 2025
GB Basketball announce new partnership with Nike and KitKing

GB Basketball announce new partnership with Nike and KitKing

British Basketball Federation today announce a new partnership that will see GB Basketball teams play in Nike kit as part of a multi-year agreement with KitKing, Nike’s teamwear partner for Great Britain and Ireland.

It is the first time since 2013 that both GB Women and GB Men will be competing in their respective FIBA EuroBasket events in the same year and to celebrate, the new partnership will launch with a special edition game kit.

The bespoke kit will make its first appearance at the women’s EuroBasket warm-up game against Slovenia on June 5th and will be worn by both the senior GB Women and senior GB Men this summer.

GB Basketball, in partnership with KitKing will launch a retail offer in the coming weeks and the new game jersey, along with a selection of GB Basketball and Nike branded items, will be available for fans to purchase to show their support for Great Britain.

GB Basketball players wearing Nike x KitKing Kit
GB National team players Kirsty Brown, Patrick Whelan and Bo Guttormsdottir Frost wearing items from the new Nike x KitKing range

Later this year, GB Basketball, Nike and KitKing will launch a new game kit to be worn by all GB teams for the coming two seasons. This kit will be rolled out across the GB Youth and 3x3 teams and will be made available to fans before the November international window.

There is a strong affiliation between Nike and basketball and it is hugely exciting to see GB Basketball feature as part of this. It reflects the progress that is being made on and off the court and we are looking forward to seeing our teams in the new kit this summer as our 5v5 teams compete in FIBA EuroBasket. The support that our players received at the EuroBasket qualifiers in London, Newcastle and Manchester was amazing and we’re delighted that Nike and KitKing are providing the fans with an opportunity to unite with the teams and wear GB Basketball kit and leisure wear.Chris Grant, British Basketball Federation Chair
‘We are delighted to partner with GB Basketball and Nike, the world’s largest basketball brand. Nike will bring heritage and innovative product to elevate the fan experience via the GB Basketball ecommerce store.’Dips Patel, CEO KitKing
Savannah Wilkinson wears new kit from Nike x KitKing
GB Senior Women's Savannah Wilkinson styling new kit range with Nike in partnership with KitKing
‘We have high aspirations for our teams and to partner with a brand as strong as Nike reflects the level at which we are operating. We are always looking to develop and refine the conditions and environment that optimise performance and quality apparel is a crucial part of this.’Fiona Pimblett, GB Basketball Performance Lead

Please direct any further media enquiries to:

media@gb.basketball

Photography: Carol J Moir for GB Basketball

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