BIRMINGHAM, 27 JANUARY, 2019 – The British Basketball Federation (BBF) today announced the launch of the #HerWorldHerRules campaign aimed at attracting more girls to the sport at primary and secondary school ages (6-15 years old).
Enlisting the help of all 12 WBBL clubs and launched at the WBBL Cup Final in Birmingham, the campaign is part of a wider FIBA Europe initiative to work with National Federations across the continent to get more girls involved in basketball and tackle the disparity between male and female participation.
The clubs will be involved in staging activities, clinics and events to try and engage more girls to choose basketball and stay in the game.
BBF Chair Maurice Watkins CBE said, “We’re delighted to be able to work with FIBA as part of this campaign and no doubt our WBBL clubs will do a fantastic job of making sure the programme is a success. We are fortunate to have so many great players involved and ready to inspire more girls into the sport.”
Cardiff Archers and GB International Stef Collins added, “I’m thrilled to be part of this exciting initiative and having our WBBL clubs involved will no doubt inspire and motivate more young girls to play basketball. Having WBBL players as ambassadors to the campaign will also provide positive role models, helping us to shape and increase female participation in the UK.”
The campaign was launched by FIBA Europe at the SuperCup Women Final in October 2018. To support the project, FIBA Europe has pledged up to 1 million euros over the next two years. That funding will allow Federations to engage new players in schools and clubs through 3×3, mini-basketball, coaching clinics and more.
Elite women’s basketball is currently enjoying a rich vein of success in the UK. In April 2018, Team England’s Women secured a historic silver medal on Australia’s Gold Coast, the best finish by an English team in Commonwealth Games history. In November 2018, Great Britain successfully qualified for EuroBasket 2019, held in Latvia and Servia.
Basketball is currently the second most popular team sport in England according to a national survey commissioned by Sport England. Over 1.2 million people are playing basketball regularly in England with 901,600 children under the age of 16 playing weekly, according to figures released from Active Lives.
“The on-court shot was taken during half-time of today’s WBBL Cup Final in Birmingham when the campaign was officially launched.”
Photograph Copyright @Joe Pinchin