Subway announced as GB Basketball’s major new partner
Subway, one of the world’s largest restaurant brands, has been unveiled as a major new partner for GB Basketball as part of its long-term commitment to promoting physical activity.
The programme will see Subway supporting three growing and diverse sports through its “Fresh Moves” initiative, with Breaking GB and Skateboard GB joining GB Basketball as the sports that the brand will be working with to encourage communities from across the UK to embrace active lifestyles.
Chris Grant, Chair of the British Basketball Federation, explains why Subway and GB Basketball are an ideal match: “We are delighted to join forces with Subway whose expertise, commitment and extensive network make it the ideal partner as we fulfil GB Basketball’s immense potential on and off the court.”
“Significant numbers of children and adults from all backgrounds already know how exciting and beneficial it is to play or follow basketball. The fantastic opportunity we now have is to attract more attention from a broader audience, and enable many more people to experience basketball’s life-enhancing power.”
Subway is using its reach and leveraging new partnerships to bring the “Fresh Moves” initiative to more people and champion movement amongst diverse communities.
Kirstey Elston, EMEA Brand & UK&I Marketing Director at Subway explains: “The Fresh Moves initiative is focused on creating more opportunities for people with an interest in emerging sports to participate and feel valued.
“We are excited to leverage Subway’s scale, in partnership with sport’s organisations that are known for championing inclusivity, bringing communities together and celebrating movement, to enhance our efforts to promote inclusion within the sports community.”
In a recent survey* conducted by Subway, almost a third (31%) of respondents expressed that engaging in emerging sports, compared to traditional sports, would make them feel more comfortable and motivated to participate.
Among these sports, basketball was the top choice for a third (32%) of respondents, followed by breaking (break dancing) and skateboarding. In addition, these sports bring together people of different ages, cultures and ethnic backgrounds.
To find out more about Subway or to discover which one of their 2,300 stores is nearest to you, please visit www.subway.com/en-GB
*Methodology:
| Online survey conducted by OnePoll |
| 7 – 9 May 2024 |
| 2,000 UK Adults (nationally representative on the basis of age / gender / region) |
| Respondents were random selection from OnePoll’s UK panel |